From the course: Social Media Marketing: ROI
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Profile optimization: Increasing your conversion rate
From the course: Social Media Marketing: ROI
Profile optimization: Increasing your conversion rate
- [Presenter] Some of the people who like your posts will check out your profile to see what you have to offer, will they like what they see? Here are a few tips that are useful to follow to optimize your social profile. This is my personal Twitter account although I have optimized it to promote my business. One thing I want you to check out is my profile picture. It's a professional headshot, it look friendly. This is actually what I look like and I never change this photo. The reason why I don't change it is that every time I post now, people will see that. And subconsciously they'll recognize that this is Michael's post. This is my brand. And if you're constantly changing your profile pic then you're resetting your brand every time. However, one thing I do change is my cover photo. This is only seen by people who visit the profile so it's fine to change and what I use this for is to communicate that I am a real…
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Contents
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Anatomy of a social post: Hook, context, asset, comment3m 33s
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Creative testing framework: Concept-theme-variant3m 50s
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Adopting the conversational copywriting style for social1m 43s
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Building authentic relationships: Social media etiquette1m 50s
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Profile optimization: Increasing your conversion rate2m 36s
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