From the course: Marketing Foundations: Customer Decision Journey
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Profile your buyers
From the course: Marketing Foundations: Customer Decision Journey
Profile your buyers
- How would you describe someone who you know really well, like your mother, brother or best friend? Would you say my best friend is 28 years old, leave it at that and expect someone to understand what your best friend is really like? Probably not. For someone else to envision your friend, you'd need to describe lots of information, like maybe where they grew up, where they live, what type of job they have and their attitudes and behaviors, such as what types of products they like or their favorite flavors. So how do you uncover these types of insights to create or what some people call to profile your buyer personas? For two types of research, qualitative and quantitative. Qualitative research is directional. It can be conducted through focus groups, interviews, online blogs or anecdotally through customer-facing team members, such as in sales or customer service. It provides insights, such as customer attitudes…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.