From the course: Offline Marketing Foundations
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Pros and cons of offline marketing
From the course: Offline Marketing Foundations
Pros and cons of offline marketing
- Every marketing approach has its pros and cons, so it's only fair that we discuss these in relation to offline marketing. Let's start with the pros. For starters, traditional methods may be the only way to reach a particular audience. For example, if you want to target folks over 65 that are entering retirement, know that over a third of them are not using the internet. Another pro is the ability for face-to-face interaction. With in-person events, demonstrations, or sales calls, you develop a direct connection with your customer, and many customers prefer to do business with people they've met personally. Next, consider the tangibility of offline marketing. There's a lot of hard-copy materials, which provide consumers the opportunity to review details at their leisure. Business cards, flyers, print advertisements, and door hangers all make it easy for consumers to interact with your messaging in a format that isn't…
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