From the course: Marketing to Diverse Audiences
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Psychographics vs. demographics
From the course: Marketing to Diverse Audiences
Psychographics vs. demographics
(rhythmic instrumental music) - Psychographics, demographics, why use them? What do they mean? How can they apply to what you're doing? I'm going to get coffee with my friend Alex right now, she's going to break all of that down. She's an incredible speaker, writer and artist, plus she's from Brooklyn, you guys are going to love her. Trust me. Alex, what do you study, what do you research? - I research media ecology, more specifically internet ecology, which is the study of how the media we absorb affects us and changes our behavior. - So what are psychographics in the context of sort of demographics, what are the differences? How do they kind of mesh? - Right, so demographics are your typical age, location, gender, and again, those can be helpful but psychographics reveal, again, those beliefs, those philosophies, what people want to be aligned with emotionally, spiritually and what they're going to be confident spending their money on. - So talk to me a little about vanity metrics…
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