From the course: Advanced SEO: Search Factors
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RankBrain and the future of search
From the course: Advanced SEO: Search Factors
RankBrain and the future of search
- [Instructor] It seems the question on everyone's mind these days is, what's the future of SEO? And in the last couple of years, we've seen a switch to mobile first indexing, a mobile speed update which makes page speed a ranking factor, and we've even seen featured snippets waiver in how frequently they appear. But the biggest change came several years ago when Google made a major update to a portion of their algorithm dubbing it RankBrain and this is still very relevant today. Simplistically, RankBrain is a machine learning artificial intelligence system. It provides a modern approach to how Google understands search queries and searcher intent. And changes like this help signal what's to come. You see, RankBrain's primary purpose is to evaluate queries and then identify the best content. Google wants to return results that are incredibly relevant even if in some situations the content doesn't contain any of the…
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