From the course: Agile Rebranding
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Recognize subjectivity in branding
- As you might have already realized, it's easier to rebrand a product that you use yourself. That's why companies give employee discounts. The staff can genuinely say my favorite pasta is the carbonara but if you're in the mood for seafood, the scallops are magical but if you have to rebrand a product that isn't for you, what should you do? Branding is inherently creative and a bit more subjective. So if you're not in the exact demographic and psychographic as your customers, it's even harder to look at your rebranding with a detached lens. Learning to get excited about what your customers get excited about will help you make better decisions across your rebranding efforts. The first thing to realize is don't be condescending to your customers. It's normal to think your choices are the best choices. If you wouldn't personally buy something, the natural reaction is, well, what kind of fool would buy this? This is…
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