From the course: Pivoting to Virtual Events
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Recognize why production is a priority for virtual events
From the course: Pivoting to Virtual Events
Recognize why production is a priority for virtual events
- My friends in marketing have the saying that goes, "The best tasting cereal in the worst design box "rarely makes it off the shelves." The marketing world knows design matters, presentation matters. This concept applies to you if you think of your virtual experience as a product that needs to be packaged and brought to market. In the events world, we're used to designing experiences that incorporate all five senses taking into careful consideration what our attendees taste, touch, smell, hear and see throughout our event. When designing virtual events, we lose a significant amount of control, and only have the ability to impact what viewers hear and what they see. That's it. We're no longer rolling out the red carpet directing people with ropes and stanchions into a grandiose ballroom, our round tables and catered dinners. Instead, we're ultimately inviting ourselves into our attendees homes, delivering…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.