From the course: Email Marketing: Drip Campaigns (2019)

Recommended software

From the course: Email Marketing: Drip Campaigns (2019)

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Recommended software

- [Narrator] Creating drip campaigns is a super effective way to market your website. The big question, however, is what softwares are available to help you with these automations. In this movie, we take a look at some of the customer relationship management systems also known as CRMs that I personally recommend. The first is one that we've been using throughout the duration of this course. And that is, AWeber. AWeber is a nice and fairly cheap option that if you are just starting out with email marketing or maybe you don't have a huge budget, it is a great place to start. It's also very intuitive and super easy to use. Mailchimp is very similar to AWeber. The benefits of using Mailchimp, however, is that you can actually sign up for free. Your account is free up to your first certain amount of subscribers, so you can really test the waters with regards to your email marketing. The limitation that this does provide, though, is if you're using the free account, you can't actually do your drip campaigns. So you might want to start off using it as free, and then use the paid option. Constant Contact is another platform that's very similar to AWeber and Mailchimp. And this might be more user friendly to you. I suggest that you go to Constant Contact and sign up for a free trial, have a play around with it, and see whether you like it best. The good thing about all of these three platforms, AWeber, Mailchimp, and Constant Contact, is they have a trial period. So test them all out and see which one suits you best. There's also a software called Infusionsoft. Now Infusionsoft is more robust. This allows you to do more specific types of targeting with your email drip campaigns. This is a much more robust software. However, this is reflected in the price. This is for you if you have a bigger budget with regards to your marketing and if you're trying to do more robust email marketing automations. However, you can still use as a test demo to start your account and see whether or not this is for you. It's important to note that Infusionsoft can be very challenging to use. You may actually need a certified Infusionsoft instructor to help you put together your campaigns. Another alternative is Salesforce. Salesforce is robust and it's not as expensive as Infusionsoft. This is another software that allows you to trial it for free. So go ahead and try this one if you're looking for an alternative to AWeber, Mailchimp, and Constant Contact, but not one that is as pricey as Infusionsoft. So those are a few automation softwares that I recommend. If you're looking for a new automation software, why not sign up for a free trial of one of these and give it a go.

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