From the course: Market Research Foundations
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Recruiting: How to find the right participants
From the course: Market Research Foundations
Recruiting: How to find the right participants
- [Instructor] I once got to redo the research for a study that had failed miserably. While the company's personas pinpointed precisely who they needed to reach, they assumed that recruiting would be time-consuming and expensive, and opted for a friends and family round of research. The feedback they got lead to disastrous changes that sent sales plummeting. I tell this story to illustrate a point. It doesn't matter how many people you talk to. If they aren't the right people, you'll get irrelevant information. Recruiting often becomes a bottleneck that stalls research because people think it's hard to do, expensive, or time-consuming. Well, I'm here to tell you that's a total myth. Whether you're hiring a professional recruiter, doing it on your own, or using a tool that includes recruiting, there are dozens of ways to find people to talk with. Of course, the easiest way to recruit is to let someone else do it, to…
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