From the course: Advanced Product Marketing
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Relationship with product managers
From the course: Advanced Product Marketing
Relationship with product managers
- Product marketers compared to almost every other job role needs to work with the most stakeholders across departments, teams, and roles. We tend to be the conduit between teams. The closest relationship for a product marketer is commonly product, not marketing, even though product marketers often report directly to marketing, sales, or operations. We need to be thick as thieves with the product managers because we help supply the information and research necessary to inform the product roadmap and are the stakeholders who translate the roadmaps to a go-to-market. Research, product roadmap, and go-to-market. The best way to look at the product manager and product marketer relationship regarding research is to assess the differences and objectives. The product manager needs research to inform the product development roadmap, whereas the product marketer needs research to bring the product to market. Some types of information achieved through research can also achieve both objectives…
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