From the course: Email Marketing: Drip Campaigns (2019)
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Remarketing
- [Instructor] Not everybody who comes to your website is going to leave their information with you the very first time they visit your site. Likewise, not everyone who is on your database is going to engage with your emails. Retargeting is a great way for you to remarket to those who have not given you their data or who have not made the decision to take this next step in your sales funnel. Retargeting focuses on your target customers based on the specific product offering. So what exactly is pixel retargeting? Well, it is top-of-the-funnel retargeting. It's cookies placed on the browser of your website visitors. And it's a way to bring visitors back to your website. So when someone comes across your website or a specific page on your site, you can place a cookie in their web browser and you can use these cookies that you gather to remarket to those particular people. So what is email retargeting? It involves uploading your lists to advertising platforms. Creating lookalike…
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