From the course: Introduction to Social Media Strategy

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Repurposing existing content

Repurposing existing content

From the course: Introduction to Social Media Strategy

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Repurposing existing content

- To be successful in social media, you need to share content on a regular basis. So you'll need to create a lot of content, and that can feel overwhelming. But fortunately, one piece of content can go a long way, if you know how to effectively repurpose content for different social media channels. In this video, I'll walk you through common ways you can repurpose content that I'm sure will help you multiply your content in no time. Repurposing content is all about playing with different content formats. Here are some ideas. You can create beautiful quotes, for instance. On Instagram, image-rich content performs best, but that doesn't mean you can't include a little text. Take one of your blog posts, for instance, and create quotes to stress the main points or stats. Choose a nice font, and add a beautiful image. And voila, your text content can now be featured on image-rich platforms like Instagram or Pinterest. Tools…

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