From the course: Building an Integrated Online Marketing Plan
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Retargeting visitors
From the course: Building an Integrated Online Marketing Plan
Retargeting visitors
- [Instructor] Have you ever felt like an ad was following you around online? That is retargeting. Because you visited a specific website, you now have a cookie on your browser from that business, and because of that cookie, they can place ads in front of you, attempting to persuade you to come back. Retargeting is all about getting back in front of people who expressed an interest in a business. Whether they clicked on an ad or a post, just if they went to one of my web pages, I can deliver advertising specifically to them. Now I need to be smart in how I approach people. Based on their behavior, I have to sell them differently. Now earlier we looked at the big picture of how content marketing is used across the board in acquiring new customers, growing current customers, and building sustainable business growth. In this video, I want to look more in detail at the technology of retargeting. Retargeting enables me to reach those people who left my website without registering or…
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