From the course: Social Media Marketing: ROI

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Reverse-engineering tactics that work for any social platform

Reverse-engineering tactics that work for any social platform

From the course: Social Media Marketing: ROI

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Reverse-engineering tactics that work for any social platform

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- If your audience is on a niche or new channel you want to know what tactics are working, so you can make your ROI before other marketers pile in. Best practices change frequently and not every tactic will work for your business. So you need to learn how to quickly reverse engineer what's working for others. So we're going to use the example of Tik-Tok. I'm going to dive into my process for figuring out a new channel. So the first thing I do before even signing up for the platform, is I search for tactics. So here I've searched for Tik-Tok social tactics and I'll usually open up most of the posts at the top. And what you're going through and looking for in these posts is tactics to test. So you can see here usage for hashtags. That's pretty common across all social media but here you go, use Tik-Tok effects in your posts. So I didn't know what Tik-Tok effects were, and by reading this, I now know a little bit more and…

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