Tracking, measuring, and reporting results is how you increase your value to your client. In this video, learn how to build your review process.
- If you want to keep your clients maybe for years, and let's face it, client retention is a great thing, you want to think about creating something that I call a results review. So this is a process where you will promise to review the results that you were intending to get for a client. And when you set this process up, and maybe there are stages where you have an initial phase and then six months later you review or maybe a year later you review, you might have a couple stages in your review. But the reason this is such a valuable process is that I think it gives you and the client a number of things. In many cases, it will identify something that went wrong. And I hate to say it, but sometimes clients don't tell us something went wrong. Sometimes they misunderstand something and they just kind of simmer about it and then maybe leave. So having this review process will allow you to identify something that went wrong and fix it. That's a great result. But you also might find out what went right, and that's a great place for you to get a testimonial or a review because clients also sometimes don't rave about us. They go about their business and they feel like we're going about our business. But they would love to tell their friends. They would love to know how to best review us or to give us a referral. So having that what went right result is a great thing as well. But it'll also tell you that, quite often, if you, as a service provider, are ever conflicted about the value that you're delivering, and sometimes that translates into maybe not charging as much as you should, if you start to understand the tangible value or the result that you are getting for your clients, that will give you the posture to look somebody in the eye and say yes, this is worth 10,000, 20,000, $30,000, because we know confidently that this will produce 10x in terms of results for you. So have a review process, use it religiously, and you will build momentum and reviews and referrals into your business.
- Focusing your core promise on a core problem
- Understanding your ideal client
- Mapping your customer journey
- Outlining the structure of your website
- Building a lead generation content platform
- Turning leads into paying customers
- Using promotion channels
- Onboarding clients
- Building a referral process