Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.
Skill Level Intermediate
- [Anson] The world of search engine optimization is vast, complex and full of opportunity. Understanding how to analyze the SEO efforts of your competition, learn from their mistakes and use SEO to uncover digital marketing opportunities can really set you apart from other organizations. In this course, we'll look at how to identify which online competitors you should be most concerned with. I'll show you how to find your competitors most popular content, most valuable links and how to discover what keywords they're ranking for and targeting the most. We'll be using industry leading tools both free and paid, to perform our SEO competitive analysis. I'm Anson Alexander and I've been working in the online publishing and marketing industry for over a decade. I've built an online presence that's reached tens of millions of users in a YouTube following of over 160,000 subscribers. I'm excited to help you get a leg up on the competition and to share the competitive SEO knowledge that I've gained over the years. Now, let's get started with SEO competitive analysis.