From the course: Marketing Tips
Searching competitor sites for hidden gems and content
From the course: Marketing Tips
Searching competitor sites for hidden gems and content
- [Brad] Hey, and welcome to another episode of Marketing Tips. I'm Brad Batesole, and this week I wanna show you a quick trick for doing competitive research. Now oftentimes, as I'm looking at the competitive landscape, I'll be looking at competitor websites to see if they have case studies or eBooks or other pieces of content. Sometimes that content requires a lot of hoops to jump through and I'm really hoping that I can grab it in a faster format. Or perhaps I wanna see if they have any hidden content that might be for the eyes of their customers, or even their internal employees only. Now, what we're doing is not illicit. We're simply using a Google query and we're going to use a variety of adjustments or modifiers on that query in order to see if we can find things that the competition thinks is hidden from the world view. To start, I'm gonna type site:microsoft.com. Let's assume that Microsoft is my competitor. Now, by doing this, I'm going to restrict my Google results down to just what is appearing for that domain. Now Microsoft is huge, so 49 million results is far too many for me to look through. The first thing I might do though, is see if they have any subdomains that are hidden. And I'll start by putting an asterisk followed by a period and then microsoft.com, and then I'm going to do a space and choose minus www, because I don't care yet about any content that's at dub dub dub. I may even choose minus blog, as that's another common piece that'll show up. I can run this search and now I can see subdomains that are in use, such as account, or flow, or careers. I could continue to use the minus symbol to restrict the searches. So perhaps I say I don't want careers. And I can continue refining this. Another thing that I might do, is type filetype:pdf. And now I'm looking for all the PDFs that are hosted on Microsoft's website. I could then indicate a plus and type eBook, for example. And I could see anything that contains the keyword eBook. I think you get what I'm going after here. I could look for all types of file types. You could look for doc, for example, and find all of the documents that are associated with this domain. And again, you can use various modifiers, in minus or plus format, to add keywords that you might be looking for. Give this a shot. You might be surprised what you'll come up with simply running these searches on your competition. Thanks for checking in this week! As always, I'd love to hear from you. So follow me on Twitter, via @bradbatesole, or connect with me on LinkedIn. I'll see you next week.
Contents
-
-
-
Best practices for organizing UTM tags for campaigns5m 26s
-
How to conduct A/B testing with Google Optimize4m 47s
-
Calculate and forecast growth rate using Excel4m 6s
-
Project management tips for agile marketing using Trello3m 42s
-
Data analysis with Google Data Studio3m 52s
-
SQL for marketers3m 6s
-
Why you need to bid on your brand keywords with Google Ads3m 1s
-
How to work with a new sales team3m 5s
-
How to calculate what to bid and spend on ads4m 24s
-
Build a lean canvas with RealtimeBoard5m 1s
-
How to increase email open rates by improving timing4m 14s
-
Searching competitor sites for hidden gems and content2m 51s
-
Use SEO research to generate ideas for your blog content2m 15s
-
Shortcut to quickly generate new Google Docs, Sheets, and Slides1m 17s
-
Advertise in Gmail with Google Ads4m 18s
-
Launch a legally compliant sweepstakes6m 17s
-
Check URL redirects after a site relaunch3m 14s
-
Landing page inspiration with Land-book1m 37s
-
Use Hunter.io to find email addresses2m 14s
-
How to set up Google Alerts2m 53s
-
Growth hacking content using Twitter custom Audiences3m 28s
-
Use Google Shopping Insights for market research3m 47s
-
What is creativity and how do you come up with new ideas?4m 49s
-
Source testimonials from your customers4m 30s
-
Prioritze objectives with the ICE model5m 8s
-
Introduce high-tempo testing in your workflow3m 10s
-
Evaluate your Net Promoter Score (NPS)4m 2s
-
Building better landing pages1m 46s
-
How to improve your local SEO2m 33s
-
Quicky add subtitles to any video with Kapwing3m 20s
-
How to prequalify traffic when running PPC ads2m 56s
-
Identify conversion problems with Google Analytics4m 41s
-
Use HARO to make connections with journalists2m 18s
-
Conduct SEO research by running PPC ads3m 8s
-
Monitor your competitors' websites for changes1m 50s
-
Matchbooks are good marketing3m 43s
-
What is your unfair advantage?3m 56s
-
Sensory marketing: Mental stimulation in display ads3m 26s
-
Geotarget single buildings in Facebook ads2m 53s
-
Automate your LinkedIn networking3m 52s
-
Google image search tips for market research2m 56s
-
Creating animated images with Crello1m 46s
-
Optimizing your LinkedIn profile3m 22s
-
Listing your service or delivery business on Google1m 32s
-
Using Google Trends for market research3m 39s
-