From the course: Agile Rebranding
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Secure buy-in from stakeholders
- Why does buy-in matter? Well, you and I don't usually have enough leverage to get something done all by ourselves. If you're thinking things would be a lot easier if you could use your sheer willpower to push things through, I agree, and believe me, I've tried. But the reality is, we live in an interconnected world, and we need other people's cooperation to make things happen. Reuters did a study in 2014 and found that 82% of key stakeholders in a brand, including investors, want the companies they invest in to have a strong brand. Rebrands tend to be highly visible and public facing, which is all the more reason why your executive team and other department leaders will probably want to share their input. You'll want these stakeholders on your side. Having cooperation and support from them is a game changer. It means more momentum for your rebrand, more confidence and speed, more energy spent doing great work that…
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