From the course: Growth Hacking Tips
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Securing reviews
- When shopping online, consumers put a lot of value in reviews. So it's important that you have them, and that you're displaying them. Now, if you're just starting out and you don't have any reviews, well it's important that you find some. And you can do this by taking advantage of your early advocates. Here you have people that believe in you. They're early adopters, maybe happy customers, even friends and family. What you need to do is push to get reviews. Now, when you make the ask from close people, you want to make sure that all of these reviews are written in a way that reads authentically. You want the reviews to be honest and genuine. You have a few flaws. If they're overly positive, people will see through them and interpret them as fake. Now, you want to be securing reviews off property if possible. Google, Yelp and Trustpilot, for example. But that doesn't mean that you need to diminish the value of…
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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