From the course: Marketing Tools: Growth Marketing

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See how competitors send an email with MailCharts

See how competitors send an email with MailCharts

From the course: Marketing Tools: Growth Marketing

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See how competitors send an email with MailCharts

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- [Instructor] How many of us have wished we could be a fly on the wall of our competitors when they talk about their email strategy? How great would it be to be able to get into their email stats, their email calendar, and promotional strategy? Well, there is a tool that allows you to do just that. MailCharts is a database of newsletters and insights from top brands, that helps you understand their email marketing strategy. It's a great resource for anyone who's looking to design an email strategy from scratch. MailCharts is interesting because it gives you access to email templates and lifecycle campaigns from competitors. As well as innovative email subject lines that competitors use, you can see the volume of emails that brands send per month, the frequency of their discount offers, and even recommendations for the best days to send emails. Here, we're on the MailCharts dashboard. As you scroll down, you can browse email templates by industry like home or accessories. But the real…

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