From the course: Marketing Tools: Growth Marketing

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See how your site makes money with Google Analytics

See how your site makes money with Google Analytics

From the course: Marketing Tools: Growth Marketing

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See how your site makes money with Google Analytics

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- [Instructor] When people visit your website, you're probably asking yourself some questions. What are these site visitors doing while they're there? Where are they clicking? What pages are they visiting? When do they convert? And when do they leave? For any growth marketers starting to look at website data, one of the best tools you can use for this is Google Analytics. Google Analytics is a free, easy to use analytics dashboard that helps you track your website visitors. For growth marketers, Google Analytics can become your go-to tool because it helps you track your traffic by referral source, you can create and measure goals like lead signups, or website purchases. It helps you analyze your audience so you can understand more information about your users. And you can create flow visualization reports so you can follow every step in a user journey. For example, let's look at the Google Analytics data for the Binaryville ecommerce store to understand what their traffic is doing…

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