From the course: Marketing Foundations: The Marketing Funnel
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Segmenting the marketing funnel
From the course: Marketing Foundations: The Marketing Funnel
Segmenting the marketing funnel
- The funnel is always demonstrated with segmentation. And the most traditional funnel follows AIDA; Awareness, Interest, Desire, Action. At the top is awareness. A prospect has to become aware of two things, their problem, and your solution. It's in this stage that your brand is exposed to the prospect, alongside competitors. Below awareness, we have interest. At this stage, a consumer begins to explore the products or services available to them. Next comes desire, which we can also call consideration. It's here, that the prospect wants to make a purchase, but it may or may not be with your brand. They are however, in the final stages of evaluating whether or not to commit. And finally action. They're either going to buy or not. They may select your company, another company, or based on their findings, they may decide they're not making a purchase at all. Now this is the foundational funnel. We often referenced these…
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