From the course: Email and Newsletter Marketing Foundations
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Segmenting your list
From the course: Email and Newsletter Marketing Foundations
Segmenting your list
- Did you know that the more you personalize your emails, the more opens they'll get? This is called segmentation strategy, and the goal is to find a way to speak directly to your customers based on their interests, demographics, and buying profile. Here's how you can get the most out of your segmentation strategy. Determine your goal. Is it to sell a specific product or service? Is it to gain product reviews, to fundraise, or maybe drive traffic to your blog? Understand that you can have multiple goals in the large scheme of things, but when you are segmenting your subscribers, you will want a very specific goal. Some may fit into more than one goal, but for now let's focus on one and work backwards to develop a strategy. Let's use the example of asking for a review. Your goal would be to get a review for a specific product. In this example it would be for a floral arrangement from our fictitious brand Hansel & Petal. This isn't the sort of campaign that I would send out to all my…
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