From the course: Advanced Branding

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Select brand colors

Select brand colors

From the course: Advanced Branding

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Select brand colors

“

- I want to take a few minutes to talk about color and its impact on branding. Now there's a lot of great material on color theory, design and how to pick brand colors here on this site and I encourage you to explore those. But for this course, I want to discuss color from the perspective of how it creates differentiation and how it helps or hinders how your brand is perceived. Color isn't easy, it may seem like the options for color are just as limitless as the options for picking a name but this isn't necessarily true. Brand colors, regardless of their unique shade, wrap up into your basic colors, red, orange, yellow, green, blue and purple plus your neutral colors of black and white. Think for a minute about a brand that is red, what comes to mind? I came up with Coca Cola right away. What about orange? I think Home Depot, yellow, McDonald's but if I said yellow and blue, you might think Ikea. Consider on the…

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