From the course: Create a Go-to-Market Plan

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Select a pricing model

Select a pricing model

From the course: Create a Go-to-Market Plan

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Select a pricing model

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- [Instructor] When it comes to pricing, you have options. Let's take a look at two popular models used in GTM planning, which are Cost + Pricing and Value-Based Pricing. You can use the pricing strategy handout in the exercise file to help you determine the best pricing strategy for your product and included it your GTM plan. The Cost + Pricing model takes into consideration the following: the costs of production of your product with fixed and variable costs. Okay, so for example, let's say you're manufacturing a bedding set. To make it easy, first look at the fixed costs that you don't change per product. They include a breakdown per product. Equipment is $10. Space or rent is $40. Insurance costs, $10. Taxes, $5. Variable costs, which may increase or decrease, include delivery or shipping charges, $5. Sales commissions, $20. Advertising and promotion, $20. Product materials, $30. Then add a percentage…

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