From the course: Introduction to Content Marketing

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Selecting content KPIs

Selecting content KPIs

From the course: Introduction to Content Marketing

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Selecting content KPIs

- Is your content working? This question might sound simple, but answering it can be hard. But answering it can pay off with a wealth of insight called content intelligence that will keep your content marketing on track. To make answering this critical question easier, identify key performance indicators for your content. Let's work through what those are and how to track yours. A key performance indicator is a measurement or a metric that gives a strong signal about your success. Key performance indicators, or KPIs for short, can track performance of everything from an entire company to a website. As a simple example, established companies track profit, which is revenue minus expenses and costs, as a key indicator for their business success. As a more complex example, a startup that is not yet profitable might track the number of active users as an indicator of their success. So I like to use KPIs to track content…

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