From the course: Introduction to Content Marketing
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Selecting the right audience
From the course: Introduction to Content Marketing
Selecting the right audience
- "Getting an audience is hard. "Sustaining an audience is hard." These aren't my words. These are the words of the rock star Bruce Springsteen, who has won over millions of fans around the world for decades. While acquiring an audience for your content takes a lot of work, the good news is you can make it easier by avoiding common mistakes. Let's walk through two of the most frequent missteps I see new content marketers take and how you can course correct. The first mistake is going too broad. If you try to reach everyone with your content, you risk reaching no one effectively. Your company or organization might have several different types of customers you serve, and that's great. But you don't have to serve all of them with your first content marketing program. For example, I once helped a foot health company avoid this misstep. Their customers included everyone from overweight seniors with foot conditions…
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