From the course: Content Marketing Foundations
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Selecting the right type of content
From the course: Content Marketing Foundations
Selecting the right type of content
- Remember when QR codes were popular for companies to use in their marketing campaigns? You probably don't because they quickly fell out of popularity as they actually added friction to the process of communicating with customers, which really is not the ideal scenario. You want to select content formats that make your message easier for customers to comprehend, align with their preferences, and match to your skills and resources. Before deciding what content to create, you need to know what format options are available. For starters, there's different types of written content like blog posts, long-form articles, case studies, white papers, reports, email, print magazines, and e-books. This is the most widely used content format by marketers as every organization will need to write at some point to share information with their customers on their website or elsewhere. And then there's more visually-focused content…
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