From the course: Content Marketing: Podcasting for Business
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Selecting your podcast theme, format, and host
From the course: Content Marketing: Podcasting for Business
Selecting your podcast theme, format, and host
- [Instructor] You probably a great idea for a podcast when you began researching your audience. Maybe you've even got the name. Even so, it's important to ask two questions. What's your show about and why would your customers listen? Once you have the answers, you can begin to develop your theme and format. Start by writing a sentence or two that describes the purpose of your podcast. That is the benefits from your customers' POV. For instance, the purpose of Inside PR is to look at the state of the PR industry, explore topical and provocative issues, discuss listener comments and even interview a guest or two. Audrey's purpose for Baking Disasters could be to provide fun and entertaining tips on how to master the art of baking by learning from your flops. You may not get it right the first time, so continue to refine it until you're happy with the result. Now, let's look at what goes into formatting the show. First, think about who's going to host it. It could be solo effort. Maybe…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.