From the course: Introduction to Social Media Strategy
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Selecting your social media channels
From the course: Introduction to Social Media Strategy
Selecting your social media channels
- It's impossible to be active on all the social media channels, so you have to select the ones that make the most sense for your business. In order do that, you need a high level overview of the platforms that exist and how they might benefit you. Now, there are many socia media brands. Some are big and have been around for a while, some are smaller and they may be newer too. There are networks that are focused on the general audience, and then there are some niche social networks that focus on bringing people together who have similar interests. The social media landscape can be divided up in a few categories. Here's a popular categorization by Fred Cavazza. He categorizes the social media platforms in networking, publishing, sharing, messaging, discussing and collaborating platforms. And while it's true that most brands are mainly focused, or have their origins, in one of these functions, these days you'll find that the…
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