From the course: Marketing: Conversion Rate Optimization
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Selecting your type of experiment
From the course: Marketing: Conversion Rate Optimization
Selecting your type of experiment
- [Instructor] There are lots of experiment types you can run, but which one should you use based on your hypothesis or your traffic volume? I'll break down some popular test types and when to use each one when you're doing CRO. The first one is AB testing, or an ABN test, when there are more than two variations. This is the most common type of testing. This is where you simply create variations of a page and test it against a control. Another form of an AB test is a site-wide test, where the variations change across the entire website. An example of this is a test with site-wide navigation, or a site-wide page template. Next you have a variable cluster test. This is when you change more than one thing within a variation. This is good for when you want to take a big swing with a test, and you want to get results fast. The downside is that you won't be able to know exactly why a variation won. Then there's the isolation…
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