From the course: Create a Go-to-Market Plan

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Set up internal marketing systems

Set up internal marketing systems

From the course: Create a Go-to-Market Plan

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Set up internal marketing systems

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- [Instructor] All right, so you've done the work to educate your frontline. They're up to speed and understand the vision for your new product launch. Now it's time to get the rest of your organization excited about the new launch. Your go-to-market plan can help you to identify the internal channels in your organization that you can use to get your messages across. Giving employees information about a new product, through internal channels, helps them to feel in the know and included in launch efforts. As a result, you're building potential champions who amplify marketing through their external channels. Your goal is to make it easy for them to receive and share places where they want to hear from you. Consider the following ways, mobile push notifications. Pushing out important messages to employees on their phones can include information about your new product launch. These notifications can come from your marketing or…

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