From the course: Content Marketing for Social Media
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Setting the right tone for engagement
From the course: Content Marketing for Social Media
Setting the right tone for engagement
- Amy Jo Martin once said that social media is more like a telephone than a television and she was right. It's more of a dialogue than a monologue. People love to engage on social networks and that's a big opportunity for your content marketing. Let's review three ways you can foster audience engagement with your social media channels. The first way is to set a positive personable tone. Social media is conversational and casual, so match this in your content. Oreo does a great job of this. Every post is playful, upbeat, and just a little whimsical. Remember, users are generally looking to be entertained while killing time or taking a break, so keep things short and snappy. Now, let's talk about a second way to engage, humor. Witty wordplay and strategic use of emoji can go a long way. It's easier for some brands to take a lighthearted approach than others, of course, but try experimenting a little and see how far you get.…
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