From the course: Introduction to Content Marketing
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Setting up a content calendar
From the course: Introduction to Content Marketing
Setting up a content calendar
- Here's a fact, despite our best hopes, there is no content fairy who will magically create the right content at the right time for you. The only way to do that is to form content operations, starting with a content calender. So I'm going to walk through what a content calender is and how you can set one up to turn your content marketing wishes into reality. At its core, your content calender is a way to track what content you will create and when you will deliver it. It's similar to an editorial calender at a magazine or a programming schedule at a television network, for example, my website, Content Science Review, publishes a variety of articles, reports, and job postings each month, to stay on schedule, my team tracks what content we'll create and deliver in a content calender. So to set up your content calender, you need to track some basic information. I find it's essential to track the content topic or idea,…
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