From the course: Create Your Brand Message Strategy

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Signal customers you're the right brand

Signal customers you're the right brand

From the course: Create Your Brand Message Strategy

Start my 1-month free trial

Signal customers you're the right brand

- What's your favorite comfort food? Is it mac and cheese, fried chicken? What happens when you eat your favorite comfort food? It likely brings up feelings of warmth and comfort. Imagine being the brand to your ideal customers that brings up those same feelings. Customers today want to be empowered to make their own choices. The moment you try to convince them to choose you, they will back up. A recent study showed that today's consumers come to a 70% conclusion to choose a brand before they even reach out to the business. What's helping them come to the conclusion to choose you is whether you make them feel like you are for them. If you don't let a prospective customer know that you are for them by making them feel those feelings of comfort, you can easily be overlooked, which is why you want to leverage the most powerful emotion trigger of familiarity. Familiarity creates feelings of comfort. When you know what…

Contents