From the course: Marketing Communications
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Social media campaigns to drive engagement
From the course: Marketing Communications
Social media campaigns to drive engagement
- Social media marketing helps you to create brand and product awareness, generate demand, delight customers and drive conversions to leads and sales. Using social media as a part of your marketing program gets your audience to rally around the content you share or to embrace your campaign by collaborating, sharing passionately and taking affirmative action. Although communications tactics support your strategy, you want to avoid this rolling out with a lot of social stuff in the form of tweets, Instagram and Facebook posts, snaps with fun filters or Pinterest boards that don't really help you achieve your goals. Here are several important areas of focus to help you create a successful social media marketing program. Number one, defining your social media effort, it's the why of social media and what you're trying to achieve. Here's the part of your campaign that needs to be specific, with clear-cut, measurable goals. Is…
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