From the course: Marketing Communications
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Start with a brand positioning statement
From the course: Marketing Communications
Start with a brand positioning statement
- Marketing communications, often known as MarCom, is at the heart of your business. It's all of the messages you craft and the media you use to communicate to your company stakeholders. You may think you're ready to start different marketing campaigns, promotions, social media, advertising, and PR programs, but hold on, not so fast. You need to ask yourself a very important question before you begin any of your marketing efforts. Do you have a brand positioning statement? It's really important to understand and communicate what your brand is about and your purpose for existing before you create awareness and put your company, products or services in the marketing spotlight. So just what is a brand positioning statement? In simple terms, it's one of the most important sentences you'll write as a part of your marketing plan. The brand positioning statement answers these questions. Number one. What makes your…
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