From the course: Google 360 Suite Overview
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Streamlining technical implementations with Google Tag Manager 360
From the course: Google 360 Suite Overview
Streamlining technical implementations with Google Tag Manager 360
- [Instructor] One thing you'll know if you've been dealing with marketing technology is that there are a lot of pixels and code and tags that make it all work. Whether you're using analytics tools to track things, conversion tracking to understand which of your campaigns are working, testing tools, personalization tools, survey or voice of customer tools, CRMs or DMPs, CMSs, EDWs, or dozens more acronyms, there is a dependency on technical resources to get things done. What tag managers do is reduce that dependency by streamlining the process of exposing data and firing tags. Let's take a relatively simple example. You've got an ecommerce website and someone makes a purchase. When that happens, you're going to want to do things like track the transaction in your web analytics tool and fire off a bunch of conversion tracking pixels from the various digital advertising channels that you're using. You might also want to add that purchase to a backend customer record. Suddenly, there's a…
Contents
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Collecting and analyzing data with Google Analytics 3603m 31s
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Streamlining technical implementations with Google Tag Manager 3603m 6s
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Testing and personalizing with Optimize 3603m 53s
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Visualizing data and reporting with Data Studio3m 45s
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Attributing value to marketing activities with Attribution 3604m 16s
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Managing, evaluating, and activating audiences with Audience Center 3605m 3s
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Finding consumer insights with Surveys 3603m 29s
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