From the course: Advanced SEO: Developing an SEO-Friendly Website

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Structured data

Structured data

From the course: Advanced SEO: Developing an SEO-Friendly Website

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Structured data

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- [Instructor] When you use structured data to mark up your content, you're giving Google a clear way to understand that information as well as its context and this markup helps Google understand if content is a breadcrumb, an address to a local business, a map, a review or even a sale price on an item when using structured data you're not only creating a highly optimized site but also making certain pages eligible for inclusion in rich results. To see an example of this let's do a Google search for moana reviews. Here I can see that Google has brought in a card at the top which shows reviews from Rotten Tomatoes, Roger Ebert, and The Guardian and we can also see that each of these search results has some context available to it, so here the second search result actually has the rating baked right into this page. Here I can see it's five stars, a 96% rating, 229 reviews. You also notice some additional details appears below the listing, the rating, when it was in theaters, its runtime…

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