From the course: Content Marketing: Newsletters
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Subject lines that stand out
From the course: Content Marketing: Newsletters
Subject lines that stand out
- [Instructor] Subject lines that stand out. Most people receive dozens, if not hundreds of emails every single day. From personal and business emails to deals, coupons and newsletters, sifting through your inbox can be daunting, without even opening a single email. So what makes people take that extra step to actually open an email? Oftentimes it's the subject line, which is your first impression. If you're investing time to build your database and create newsletters, you don't want to be one of the emails that's ignored or even deleted. It's crucial that you create a subject line that encourages people to open your email. I'm going to share three different types of email newsletter subject lines and then go over why these subject lines work to increase open rate. First let's discuss subject lines that ask for something related to a recent purchase. These subject lines work, because the customer will likely still have…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.