In this video, learn ways to report major opportunities and any issues.
- I never thought I'd see the day … when an executive fell asleep at the board room table. … My colleague was presenting the results … of a competitive analysis for a new product launch. … With dim lights and more than 30 pages of detailed slides … presenting unexciting information, … this executive couldn't keep his eyes open. … The takeaway is that busy leaders want facts … delivered quickly and concisely. … They don't want long drawn out details. … You have to know what to include and what to leave out. … After all, you may only have their attention … for a brief period of time. … So what would you include if you only had 15 minutes … to present crucial competitive findings? … Just like any presentation, you want to consider message, … methodology, and format. … Let's start with the message. … Now, you're going to have a lot of information … and you'll just overwhelm your executive team … if you share too much. … You want to make sure everyone leaves your presentation … on the same page about the direct competitors …
- Explain the benefits of a competitive analysis.
- List three elements to include in a competitor profile.
- Recognize the biggest challenge when researching your own strengths and weaknesses.
- Recall the advantage of knowing your competitor’s strategies.
- Identify three elements included in competitor research analysis.
- Define the elements that make up the SOAR framework.