From the course: Content Marketing: Podcasting for Business

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Tailoring your podcast to customers' needs

Tailoring your podcast to customers' needs

From the course: Content Marketing: Podcasting for Business

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Tailoring your podcast to customers' needs

- [Instructor] One of the first things I ask people who want to start a podcast is to explain why they believe it's the right idea for their business. Audrey Topsy runs a bakery, which makes it a natural for a more visual approach to content marketing, and that's what she does, so I asked her about her customers. - [Audrey] Well, in many ways, they're a lot like me, passionate about baking cakes. They see these elaborate finished products in their heads and they need some help to bring them to life. And, of course, that's where Topsy Turvy comes in. - [Instructor] Audrey told me that as an entrepreneur, she has a strong connection with her customers. One thing that makes her stand out is she's always sharing tips when people visit her store and she isn't shy when she talks about her failures. - [Audrey] I think I talk about my mistakes more than my successes, but that's how I learn things. Anyone who knows me will tell you…

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