When developing your podcast, few things are as important as generating content from the audience's point of view. Join Martin as he helps a small business owner, Audry, think about what matters to her audience.
- [Instructor] One of the first things … I ask people who want to start a podcast … is to explain why they believe … it's the right idea for their business. … Audrey Topsy runs a bakery, which makes it a natural … for a more visual approach to content marketing, … and that's what she does, … so I asked her about her customers. … - [Audrey] Well, in many ways, they're a lot like me, … passionate about baking cakes. … They see these elaborate finished products in their heads … and they need some help to bring them to life. … And, of course, that's where Topsy Turvy comes in. … - [Instructor] Audrey told me that as an entrepreneur, … she has a strong connection with her customers. … One thing that makes her stand out … is she's always sharing tips when people visit her store … and she isn't shy when she talks about her failures. … - [Audrey] I think I talk about my mistakes … more than my successes, but that's how I learn things. … Anyone who knows me will tell you I've got a lot to say, …
- Explain how to assess your resources and budget before starting a podcast.
- Summarize the importance of keeping a content calendar.
- Describe how to measure the success of your podcast.