From the course: Content Marketing for Social Media
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Teasing content
- Stephen Covey once said, "Everyone has to be proactive," and that goes for content marketers. Don't wait for people to stumble upon your content. Promote it using social media. One especially effective technique is the teaser. Let's review what a teaser is and how you can use it effectively. At its core, a teaser is a sample of your content, such as an image and a description and a link to more. For social networks, you might have to adapt your teaser to suit the network. For instance, for YouTube, you would need to use a video. And on Instagram, you cannot include a link in the description. But once your teaser is in a format that will work for the network, it can pique interest in your content. So, let's explore two ways you can use a teaser effectively. One option is to keep it simple. That means every time you publish new content, you post a teaser to announce it on social media. For example, Content…
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