From the course: Pivoting to Virtual Events
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Tell great stories through your virtual event
From the course: Pivoting to Virtual Events
Tell great stories through your virtual event
- People participate in events to learn, to contribute, and to be changed for the better. So it's important for us to get right to the core of our humanity when planning out content for an event. Nothing does this better than stories. Human beings love stories. Modern research tells us that even in the 21st century, storytelling is still the most effective way to capture people's attention, solidify information, impact memory, and forge bonds between brands and people. Which if you think about it, are all key components to a successful event. Good stories captivate us, in a way that nothing else can. And that's because our brains are hardwired for this. Take this quote, for example, that says, "Even when the body goes to sleep, the mind stays up all night telling itself stories." Dreaming is literally our body's built in way of using storytelling to sort out information. Stories also help us remember things.…
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