Tell your story in phases

Contents

• Introduction Introduction

  • Create your go-to-market plan

    1m 16s
• 1. Building Your Go-to-Market Plan Foundation 1. Building Your Go-to-Market Plan Foundation

  • Know when to build a go-to-market plan

    4m 52s
  • Understand the market landscape

    4m 8s
  • Define the problem and validate the product

    4m 13s
  • Develop strategic objectives

    4m 32s
  • Segment your customer base

    3m 41s
  • Enter markets with a competitive advantage

    4m 27s
  • Crowdfund your innovative product

    3m 47s
• 2. Developing a Product Strategy 2. Developing a Product Strategy

  • Develop a product vision

    3m 24s
  • Create your product messaging

    3m 52s
  • Select a pricing model

    4m 27s
  • Create a product feedback loop

    3m 29s
  • Evaluate promos and offers

    4m 1s
  • Connect product strategy to the front line

    4m 3s
• 3. Setting Up Your Channel Strategy 3. Setting Up Your Channel Strategy

  • Identify your primary channels

    3m 5s
  • Drive better channel performance

    2m 49s
  • Create incentives for channel partners

    3m 11s
  • Training and sales support

    4m 22s
  • Educate and support your customers

    4m 19s
• 4. Identifying Your Marketing Strategy 4. Identifying Your Marketing Strategy

  • Create the value proposition and position statement

    5m 7s
  • Develop buyer personas and product use cases

    4m 19s
  • Tell your story in phases

    5m 14s
  • Build external marketing programs

    5m 59s
  • Set up internal marketing systems

    4m 52s
  • Detail your go-to-market timeline

    4m 12s
• 5. Creating an Evaluation Strategy 5. Creating an Evaluation Strategy

  • Set key performance indicators (KPIs)

    4m 5s
  • Evaluate KPIs and metrics

    3m 54s
  • Test your product: alpha & beta tests

    3m 45s
  • Evolve your GTM measurement model

    4m 53s
  • Next steps

    2m