From the course: Growth Hacking Tips

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Test your MVP before it's built

Test your MVP before it's built

From the course: Growth Hacking Tips

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Test your MVP before it's built

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- It's no secret that it's a lot of time, money, and effort to launch a new product or service. You might have a new endeavor, or you're pivoting to gain more market traction. One growth approach is to validate your idea before it's even made available for sale. When you can evaluate your market reaction, you'll better understand if the messaging is resonating, and whether people really want what you're selling. So, a quick way to validate a new idea, or even a campaign, is to create an advertisement for it. It doesn't even have to exist yet. Just make up a name, grab a relevant image, and drop in your clear call-to-action. You should also include your proposed pricing in the advertisement itself, if possible, so that you can pre-qualify the traffic. Then run the advertisements to your target audience. You can even use this as a way to test out which targeting works best. Now, it's fine to just send the click-through…

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