From the course: Create a Go-to-Market Plan
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Test your product: alpha & beta tests
From the course: Create a Go-to-Market Plan
Test your product: alpha & beta tests
- One of the best ways to prevent product issues is to identify the bugs and to work out the kinks by spending some time testing your product prior to launch. I work with a lot of technology companies, and they usually employ two phases of testing that you can incorporate into your GTM planning, an alpha best phase and a beta test phase. When it comes to your testing phase, every company is different. However, most realize if you don't test, you're setting yourself up for complaints, bad experiences, and dissatisfied customers. Also, regardless of the amount of time you take to test, you're helping to prevent product disaster at launch. Alpha testing is a testing phase with your own team prior to launch. Sometimes when teams test, they create a percentage of the finished product, let's say 70%, for example, which is called minimal viable product, or MVP. Then they debut the product for the rest of the team to test.…
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