From the course: Google 360 Suite Overview

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Testing your ideas and personalizing experiences

Testing your ideas and personalizing experiences

From the course: Google 360 Suite Overview

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Testing your ideas and personalizing experiences

- [Instructor] At this point, we've used Google Analytics 360 and Surveys 360 to identify an area ripe for optimization, and we've got a pretty strong hypothesis that if we were to add sizing information to our product pages, we'd get more people through the checkout process. To test, prove, and quantify the impact of our hypothesis, we're going to use Optimize 360 to set up a split test and run an experiment. Again, we're going to keep things simple here, and we'll go ahead and create a new A/B experiment. In our example, we're going to test version A, our original product page, against version B where we add in the sizing information. Once we've created our new test, it's time to create version B, and we do that by clicking on the New Variant link. This is going to bring up an overlay of our live website, but it lets us select and change any aspect of the underlying page. In our case, we're going to hover over the product details text, and Optimize 360 will find and highlight this…

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