From the course: Digital Marketing Trends

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Three SEO concepts marketers need to know

Three SEO concepts marketers need to know

From the course: Digital Marketing Trends

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Three SEO concepts marketers need to know

- [Narrator] I think it's safe to assume all of you know SEO stands for search engine optimization and SEM for search engine marketing. And no doubt, you're aware a SERP is a search engine results page. But that's just the tip of the SEO abbreviation iceberg. Let's look at three concepts and how Google uses them to help determine the quality of your content and site. You've probably heard the expression, "You are what you eat." Well, Google believes that too. Of course, in Google's world eat, or E-A-T, refers to expertise, authoritativeness and trustworthiness. E-A-T are signals Google uses when it analyzes how relevant your site and content may be to users. Expertise is all about the credentials your team and organization have. Are you qualified to write about the subjects you're publishing? And if so, you need to demonstrate that. Authoritativeness has to do with whether or not you and your business are considered a…

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