From the course: Digital Marketing Trends
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Three SEO concepts marketers need to know
From the course: Digital Marketing Trends
Three SEO concepts marketers need to know
- [Narrator] I think it's safe to assume all of you know SEO stands for search engine optimization and SEM for search engine marketing. And no doubt, you're aware a SERP is a search engine results page. But that's just the tip of the SEO abbreviation iceberg. Let's look at three concepts and how Google uses them to help determine the quality of your content and site. You've probably heard the expression, "You are what you eat." Well, Google believes that too. Of course, in Google's world eat, or E-A-T, refers to expertise, authoritativeness and trustworthiness. E-A-T are signals Google uses when it analyzes how relevant your site and content may be to users. Expertise is all about the credentials your team and organization have. Are you qualified to write about the subjects you're publishing? And if so, you need to demonstrate that. Authoritativeness has to do with whether or not you and your business are considered a…
Contents
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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