From the course: Agile Rebranding
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Tighten feedback loops
- Agile rebranding is not a one-time effort, which is good news and bad news. The good news is you have multiple shots to get it right. You don't have to do your rebrand all at once. And you get to put feelers out to see what resonates with customers and what feels true to you as a brand. The bad news is, you can't set it and forget it. It's a continuous, never ending process. Which means you have to stay alert to customer feedback and market demand. Personally, I think both of these things are good news. Data improves your ability to make great decisions. And one of the most exciting parts about an agile approach to branding, is you create a virtuous cycle of learning. What I mean by that is you have a hypothesis or a hunch then you test it, you learn more and you get closer to the truth of what resonates. Then you update your hypotheses and repeat the process. So how do you test and get a sense of what's working? One…
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